Shamil/lululemon

Lululemon's target market consists primarily of youthful upper-middle-class women and men with a fitness mindset. they focus more on people that Yoga and/or fitness lovers that prioritize work-life balance and a fit and active lifestyle are the majority. this type of marketing that lululemon carries is really good for the way that they present themselves ideality in the digital world and the way they advertise their products creates a youthful look to company.   

Lululemon gains a competitive edge by developing an athletic yoga collection that is tailored to their target demographic while keeping a high degree of clothing quality. These factors elevate Lululemon's brand and clothing, which is manufactured using sustainable materials that not all brands employ, so providing a greater benefit to the earth. 

 brand remarks and product names bring a big part into the company as it grabs people's attention and gives them this sense of understanding when they are able to pick a brand on top of others because of it's own aspects. having a brand with certain key points that diffracted them from any other brand brings a lot of customer satisfaction and loyalty. when it comes to the way that lululemon runs their stores they create a big experience for their costumers, that makes costumers feel cared for and like the employees are being attentive, this atmosphere makes people talk about their experience in lululemon when speaking with someone else about it. other things that lululemon focuses on is putting their clothing in a position of comfort. they have highly tech clothing that creates a comfort around their costumers which also makes their costumers create a conversation around the clothes and reviewing them. 

Lululemon creates a calm and warm tone as soon as you step inside one of the stores across the world, their employees are set to know all the in-depth knowledge about the products you may be picking up or looking around the store. with this knowledge the workers are able to assess you with anything necessary and also recommend you similar items in case they may not have the one you are looking for. lululemon associates may also upsell and cross selling things. lastly, they collect data sending surveys to their costumers after they purchased to follow up with them and able sure that everything went by smoothly. 

  https://youtu.be/f6oB72IL2Yw?si=FqV0q5G4bcaHUoch 

 lululemon has had a lot of success in retailing its products with it varies of factors that play into this such as with their instore experiences that they bring you as soon as you walk in. they focus on making a comfortable and loving atmosphere another thing that creates their success is the quality of all of the clothing. as also personalizing their costumer engagements making it seem like when you buy from them you are being part of something while also making things limited edition to grab costumers' attention.