Product Concepts

 brand remarks and product names bring a big part into the company as it grabs people's attention and gives them this sense of understanding when they are able to pick a brand on top of others because of it's own aspects. having a brand with certain key points that diffracted them from any other brand brings a lot of customer satisfaction and loyalty. when it comes to the way that lululemon runs their stores they create a big experience for their costumers, that makes costumers feel cared for and like the employees are being attentive, this atmosphere makes people talk about their experience in lululemon when speaking with someone else about it. other things that lululemon focuses on is putting their clothing in a position of comfort. they have highly tech clothing that creates a comfort around their costumers which also makes their costumers create a conversation around the clothes and reviewing them.