Segmenting and Targeting Markets

Lululemon's target market consists primarily of youthful upper-middle-class women and men with a fitness mindset. they focus more on people that Yoga and/or fitness lovers that prioritize work-life balance and a fit and active lifestyle are the majority. this type of marketing that lululemon carries is really good for the way that they present themselves ideality in the digital world and the way they advertise their products creates a youthful look to company.