Shamil/lululemon

 Instagram is the app mostly used by Lululemon. they have a big fallowing of over 4.7 million who they keep engage with by creating a community their marketing team manages to understand how to create a sense of closeness with the community lululemon focus on the running and yoga community they show their consumers. their attention with their marketing strategy creating a sense of closeness with everyone and wanting to bring a brand that cares about the planet, their consumers mental health, and quality of product. 

Lululemon's target market consists primarily of youthful upper-middle-class women and men with a fitness mindset. they focus more on people that Yoga and/or fitness lovers that prioritize work-life balance and a fit and active lifestyle are the majority. this type of marketing that lululemon carries is really good for the way that they present themselves ideality in the digital world and the way they advertise their products creates a youthful look to company.   

Lululemon gains a competitive edge by developing an athletic yoga collection that is tailored to their target demographic while keeping a high degree of clothing quality. These factors elevate Lululemon's brand and clothing, which is manufactured using sustainable materials that not all brands employ, so providing a greater benefit to the earth. 

 brand remarks and product names bring a big part into the company as it grabs people's attention and gives them this sense of understanding when they are able to pick a brand on top of others because of it's own aspects. having a brand with certain key points that diffracted them from any other brand brings a lot of customer satisfaction and loyalty. when it comes to the way that lululemon runs their stores they create a big experience for their costumers, that makes costumers feel cared for and like the employees are being attentive, this atmosphere makes people talk about their experience in lululemon when speaking with someone else about it. other things that lululemon focuses on is putting their clothing in a position of comfort. they have highly tech clothing that creates a comfort around their costumers which also makes their costumers create a conversation around the clothes and reviewing them.