Shamil/lululemon

Lululemon creates a calm and warm tone as soon as you step inside one of the stores across the world, their employees are set to know all the in-depth knowledge about the products you may be picking up or looking around the store. with this knowledge the workers are able to assess you with anything necessary and also recommend you similar items in case they may not have the one you are looking for. lululemon associates may also upsell and cross selling things. lastly, they collect data sending surveys to their costumers after they purchased to follow up with them and able sure that everything went by smoothly. 

  https://youtu.be/f6oB72IL2Yw?si=FqV0q5G4bcaHUoch 

 lululemon has had a lot of success in retailing its products with it varies of factors that play into this such as with their instore experiences that they bring you as soon as you walk in. they focus on making a comfortable and loving atmosphere another thing that creates their success is the quality of all of the clothing. as also personalizing their costumer engagements making it seem like when you buy from them you are being part of something while also making things limited edition to grab costumers' attention. 

 when thinking of yoga clothing brands, the first thing in peoples mind is lululemon their marketing being very family like, bringing the community to their clothes by making you feel like you a part of something. as they are well known throughout the world with the way they market their products and the materials that they are made with making that more gravitating towards costumers. creating loyalty on top of that 

 lululemon is developing a growth strategy that is starting to take place now they want to double their revenue by 2026 to 12.5 billion dollars starting by focusing on certain aspects such as product innovation, guest experiences, and market expansion with their product innovations they plan to double the men's part of their revenue and woman's and accessories business next for their guest experiences they want to double their digital revenues and for their market expansion they expected to quadruple their international revenue by growing is core market and making connection 

When it came to the market that lululemon aimed to capture, it was very obvious how the company focused on the yoga aspect of athletics. Their advertising sticks to selling people a lifestyle by highlighting the various facets of yoga and demonstrating how their clothing can be high-quality and comfortable for yoga enthusiasts.

Lululemon's growth was gradual, but the measures taken along the way helped shape the brand into what it is today. They accomplish the level of effectiveness that lululemon is aiming for with its cutting-edge high-performance materials and minimal impact substitutes. According to their website, they pride themselves on "leading with human connection" and keeping a positive mindset throughout the entire process. At the moment, they are working to increase their global effect on local neighborhoods.