Developing and Managing Products

Lululemon's growth was gradual, but the measures taken along the way helped shape the brand into what it is today. They accomplish the level of effectiveness that lululemon is aiming for with its cutting-edge high-performance materials and minimal impact substitutes. According to their website, they pride themselves on "leading with human connection" and keeping a positive mindset throughout the entire process. At the moment, they are working to increase their global effect on local neighborhoods.