Overview of Marketing

Brief History- Lululemon Athletica commonly known as lululemon is a known for its high-quality yoga clothing. Founded in 1998 by Chip Wilson in Vancouver, Canada when it comes to the founder, he was a very free spirited skateboarded and surfer that wanted to create a brand that gives athletes specifically center around yoga that is functional, comfortable, and stylish. with their first clothing store opening in November 2000 and being able to rapidly expand after that. 

Mission statement- To Elevate the world from mediocrity to greatness.