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Showing posts from September, 2023

Ethics and Social Responsibility

a situation where the company lived up to its social responsibility or a lapse in social responsibility. Lululemon is a corporation that believes in making a difference, and they wanted to promote a better atmosphere all around the world. Every year, they devote their efforts to exploring new methods to make a difference. They have completely converted all of their owned and operated facilities to 100% reusable electricity. Aside from that, they have had a social effect with the establishment of the Lululemon Center, which is expected to positively influence over 10 million people by 2025. 

Overview of Marketing

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Brief History- Lululemon Athletica commonly known as lululemon is a known for its high-quality yoga clothing. Founded in 1998 by Chip Wilson in Vancouver, Canada when it comes to the founder, he was a very free spirited skateboarded and surfer that wanted to create a brand that gives athletes specifically center around yoga that is functional, comfortable, and stylish. with their first clothing store opening in November 2000 and being able to rapidly expand after that.  Mission statement- To Elevate the world from mediocrity to greatness.